Digi's Blog

The gujarati film industry has never been something about which we could talk proudly to the rest of Indian regional cinema. For an outsider and even for a gujarati, a gujarati movie inevitably meant a film with the actors in traditional costumes, with garbas and heavy dialogues. But things changed few years back when Abhishek Jain gifted us with “KEVI RITE JAISH”, a movie which revolutionarized the Gujarati film industry. It was the first gujarati movie which was “Normal” meaning that something with which we could identify. It featured normal gujarati urban people speaking normal gujarati, with no over the top melodrama. In short, it was a film which the entire gujarati clan loved. So it was no wonder that I had a lot of hopes from Jain’s next movie “BE YAAR”. And with the movie having released in only a single show in the entire big city of Rajkot (Which is a shame on part of the Rajkot cinema owners), I made it a point to go to the first show on the first day. PLOT